In today’s marketing universe, the one thing not lacking is hype.

Every media channel has its partisans, all seemingly touting their channel without regard for effectiveness, ROI – or an organization’s ability to stuff it with content.

“Blog!” scream the bloggers.

“Tweet!” shout the social media geeks. “Social media cures all” says the new media fanatics.

And on and on.

What’s missing is a little reality.

Eevery organization is different. And one size never, ever fits all.

What’s an organization to do?

ROI. Audience. Internal Capacity. And a Few Others.

A commonsense, practical approach to your marketing efforts – both online and offline – demands more than an appreciation for what’s trendy.

Which is why Thinking Man Marketing was born.

Our thinking is simple.

We look for practical approaches – specifically those that drive revenues, solve problems, create engagement, and yes, do so without driving a stake through the marketing budget.

Who are you talking to? What’s your organization’s internal capacity (e.g. money, time & talent). How do you define success?

Those are simply starting points.

Where we finish is unique to your organization (we work with for-profits and nonprofits alike).

From Print to Social Media.

With more than 24 years experience in marketing, we’re not likely to overlook proven, high-ROI strategies (like SEO and email). Nor are we immune to the charms of social media.

Instead, we’re interested in the bigger picture – in finding ways you can maximize your online and offline impact while minimizing your investment.

If that sounds reasonable, then you’re reading the right blog (which I plan to update a couple times per month, work permitting).