In the past, marketers dealt with a small handful of media channels. Broadcast, print, direct… it wasn’t exactly easy, but neither was it overly complicated.

Today’s staggeringly complex, changing-every-minute online marketing environment is another matter entirely.

With new media channels and online opportunities appearing almost hourly, how does a business or nonprofit keep up? How do they make coherent, sensible, practical marketing choices?

The Marketing Map

I’m a proponent of the Marketing Map – a simple outline-style document that lists an organization’s goals alongisde the media channels they’ll use to achieve those goals.

The Online Marketing Map is a simple document (most consultants would never be seen handing a document so simple over to a client – no magic quadrants, no product grids, no…)

The Marketing Map is the culmination of my Online Marketing Boot Camp classes – hours of work distilled into a readable, actionable blueprint for success.

In a confusing marketing universe – one where new media channels are added seemingly hourly – a marketing map is not a sales gimmick designed to generate revenue.

Instead, it’s a necessity – one designed to generate success.