A practical approach to modern marketing.

Email Pronounced Dead Yet Again (So Why Is It Still Making So Much Money?)

10.18.11 Posted in Blog, Marketing, Marketing: The Bigger Picture by

Pity the poor email. It’s been pronounced “dead” a half-dozen times since spam almost killed it for real in the mid-90s, and today you’ll find it trampled underfoot by hordes of inexperienced marketers eager for the Next Big Thing. For businesses — even small ones — that’s a shame. One longtime small business client knew [...]


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