A practical approach to modern marketing.

Congratulations! Your Bakery Just Became A Media Company

12.04.10 Posted in Marketing by

The Technology Trickle-Down Theory of Modern Marketing When I started my marketing career 25 years ago, simply piping a marketing message to the market presented some serious problems; good “creative” work was only an (inexpensive) starting point to a drawn-out process. Ad production was hugely expensive, and lead times were horrendous. Online marketing was hardly [...]

The Hype Around Social Media Is Deafening. But What About Its Weaknesses?

02.02.10 Posted in Blog, Social Media by

Social Media is the object of more than its fair share of hype, yet the downsides of social media often go unexplored. These include aspects of social media like employee oversharing, the need to Feed the Monster, and an increased risk of malware and spam attacks (the new social disease?). If that conversation doesn’t occur [...]

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