A practical approach to modern marketing.

The Hype Around Social Media Is Deafening. But What About Its Weaknesses?

Social Media is the object of more than its fair share of hype, yet the downsides of social media often go unexplored.

These include aspects of social media like employee oversharing, the need to Feed the Monster, and an increased risk of malware and spam attacks (the new social disease?).

If that conversation doesn’t occur among those hyping social media, well, no one’s surprised.

When it doesn’t happen between consultant and client, it’s just a bad day for everyone. [Read more...]

Top