Social Media is the object of more than its fair share of hype, yet the downsides to social media often go unexplored. These include aspects of social media like employee oversharing, the need to Feed the Monster, and an increased risk of malware and spam attacks (the new social disease?). If that conversation doesn’t occur [...]

Some will try to convince you that Return on Investment (both time and $$) means little in our new media landscape. Don’t listen to them.

You have literally seconds to convince web site visitors to stay. Choose your words wisely – or better yet, hire a seasoned copywriter.

In today’s marketing universe, the one thing not lacking is hype. Every media channel has its partisans, all seemingly touting their channel without regard for effectiveness, ROI – or an organization’s ability to stuff it with content. “Blog!” scream the bloggers. “Tweet!” shout the social media geeks. “Social media cures all” says the new media [...]